I run Lifted Group. I wrote a book about the words we don't question.
Brand and web design for people who want to be remembered — and a book about how the language we default to quietly decides what we think is possible.
A few of the brands I've built end to end — strategy, identity, and code. Drag to look around.
Long-form thinking on how words shape what we think is possible.
The language you use is shaping your reality.
Most days you're not speaking from clarity — you're speaking from habit. The Words We Speak traces the words you never chose, the thoughts they built, and how to speak with more clarity instead.
Design and writing are the same job to me.
I'm Lisa. I run Lifted Group, a small studio doing brand strategy and web design for people who'd rather be remembered than just seen. The Words We Speak is my first book — about how the language we reach for without thinking quietly decides what we believe is possible.
Different mediums, same instinct: figure out exactly what needs to be said, then say it clearly.
Brand work, web projects, or the book — I'm around.